Mary.W. Mukabi,
Department of Economics, School of Business, Multimedia University of kenya
Abstract
Disaster recovery is associated with broader issues concerning environmental management and long – term sustainability of an organization. It is possible to plan for disaster recovery because it can be foreseen and predicted. The paper is about establishing disasters management strategies...
Kenya as a destination for tourists has unique features that make it attractive and competitive in the global tourism market. , Despite Kenya’s great tourism products and the important role of tourism to Kenya’s economy, there are several aspects that have shaped Kenya’s image in the global arena. These aspects have an influence on tourism industry. The road infrastructure also faces diverse...
Inter-functional coordination is one of the market orientation components which is based on the the customer and competitor information entailing a business coordinated effort involving not only marketing department, but all the departments and resources in order to create superior value for customers. The main purpose of the study was to analyse the relationship between inter-functional...
ABSTRACT
Educational institutions generally adhere to tenets of organization management. Despite the adherence to the principles of management schools play some unique functions that comprise assurance that sound policies and objectives are formulated, procurement of resources necessary for achievement of objectives, implementation and coordination of school activities with maximum efficiency...
Abstract
Analysts of financial statements and investors at the stock market consider a multiplicity of factors and metrics when making decisions on what stocks to invest in. This study set out to establish the effect of current ratio on market price of shares of non financial firms listed at the NSE. Not much is known about the effect of current ratio, as a measure of liquidity, on changes in...
Despite being critical to the world economic stability, the banking industry has experienced severe financial challenges since the 2007 global financial crisis, which negatively affected economic performance of most countries. Whereas the Kenyan banking sector remained stable in profit during 2015; from Kshs. 3.2 trillion in 2014 to Kshs. 3.5 trillion in 2015, the period 2012 to 2016...
Customer orientation is one of components of marketing orientation. Its philosophy is based on the supremacy of the customer thus the need to focus on the determination of customer needs and wants. Organizations which endeavor to focus their energies on determining customer needs and wants and seek to satisfy them through designing products sought by customers will certainly record better...
Economic empowerment remains an important goal for any Government. Cognizant of agriculture as a major source of income for Kenyans, different state and non-state agencies have carried various interventions to ease financial access(FA) .Based on this background the study used a sample of 398 Kenya Tea Development Agency(KTDA) registered tea farmers in Kisii County to investigate their economic...
Abstract
There has been rise of public universities in Kenya from one in 1970 to thirty one in 2019. In spite of this swelling in population, the number of qualifying fresh students for undergraduate degree programmes which is the backbone of these universities has significantly decreased for the last three years. The public universities have been relying on capitation fund and own source of...
This study, assuming a balanced budget, attempts to estimate the optimal size of county government expenditure in Kenya using the panel ARDL regression and Scully (2008) model for the period 2013-2017. The panel ARDL series analysis reveals that devolved government size is optimized when county expenditures stand at 9.7% of GCP (Gross County Product). The estimated threshold size is higher...
Kenya is an emerging economy that is averagely industrialized with manufacturing which is at the core of industrialization contributing significantly to the Kenyan economy. As a result, it has been made one of the Big Four Agendas as a component of industrialization. However, quality concerns that can be traced down the value chain are hampering the competitiveness of the manufacturing sector...
Abstract
Kenya’s endeavor to develop an export led growth of its economic development has been ongoing for decades. It is documented in sessional Paper No. 1 of 1986 on Economic Management for Renewed Growth, Vision 2030 and more recently in its 2017 to 2022 national growth policy dubbed the Big 4. This has involved a paradigm shift in trade policy, from an inward to an outward approach that...
This study was designed to examine the effects of communication and corporate social responsibility in public relations as a strategy to postgraduate enrollment in Kabarak University,Kenya.This research employed a case study research design.The target population comprised of the 151 permanent employees in Kabarak University, Kenya. The researcher utilized 30% of the total population. This...
In the last one hundred years, the higher education sector at a global stage has been rapidly expanding,a phenomenon that education specialists callmassification. From a net enrolment of 500000 students in higher education institutions globally at the turn of the last century, the numbers had grown to 178 million by the year 2010.In Kenya,over300,000students are enrolled in universities and...
Abstract
Bixa is grown in Kwale, Lamu and Kilifi Counties by small scale farmers and further processed for export by private companies as a natural coloring for butter, margarine, cheese and beverages. Bixa Ollerana crop was recently scheduled as a cash crop by the Kenyan government and its marketing has been left to small scale farmers. There is need for appropriate marketing mix strategies...