The media has been a critical part of the Kenyan election process. During the election process, the media always remains at the forefront of presenting different opinions. The media plays a critical role in negotiating political and electoral discourse. It calls on dozens of ‘’experts’’ and ‘’analysts’’ to make their contributions that justified their titles. Media houses deploy resources to...
Communication influence on the electorate‘s attitudes and perception has inspired interest and research than the impact on its electoral process. Hence communication encompasses on such influence on who wins and who loses. Traditionally, communication in electioneering period is divided into two component areas visa vis producing campaign messages and the impact of these produced messages on...
The media plays an integral role and forms a crucial part of any electoral process. Over the years, it has become almost impossible for any electoral process to take place without considering the pivotal role played by the media. The media takes up its key role of informing the masses on the proceedings on any electoral process, from the national level down to the constituencies and wards. ...
KIREMA BONFACE & MARTHA MOKERA.
DEPARTMENT OF MASS COMMUNICATYION.
KABARAK UNIVERSITY
Bonifacekirema100@gmail.com
ABSTRACT.
In any electoral process, the media plays a crucial role of informing the public and acting as a watchdog in ensuring a credible and fair election. Media influences the election dynamics and perceptions, how and what the media reports, builds or breaks the...
Media culture hegemony is a phenomenon which punctuates our daily living in the world today. Media are powerful vehicles of culture, ideology, information and education. To some extent they define people and their cultures. Globalization universalizes some cultural aspects while annihilating others. This results to cultural homogenization, a state whereby Western culture subdues culture from...
The purpose of this study is to interrogate how political personality cults are created through narratives during campaigns in Kenya. Personality cult is a widely applied concept in politics. It refers to a situation in which a public figure such as a political leader is deliberately presented to the people of a country as a great person who should be admired and loved. A cult of personality...
Media plays a critical role in the development and expansion of the democratic spaces in Kenya. High penetration of the internet has led to easy access and use of social media platforms by youths who account for a larger percentage of the population in Kenya. New media therefore has shifted and changed the way politicians interact with their followers. Through these platforms, politicians...
The purpose of this study is to explore the role of media in providing information on the Big Four agenda through its information giving role. The media plays a pivotal role in any society by providing information about daily occurrences locally and internationally, educating the masses on a variety of issues as well as offering entertainment among many other functions. Evidently, the media...
Communication is the primary tool for educating people about cancer risks and motivating them to seek out screenings for early detection of cancer. Effectiveness of communication methods used will influence their understanding of their susceptibility to developing the disease and their receptivity to information and in turn, their uptake of screening. This paper seeks to examine how...
The research study is about media and conflict sensitive journalism during and after elections in Kenya. The objectives delves into how journalism and conflict interrelate, what good journalism entails as well as what conflict sensitive reporting is as opposed to traditional reporting. The study used content analysis method following the use of library research which helped to gather secondary...
The media has been a critical part of any election process, that of educating and informing the populace. Media continues to play a critical role in educating and informing the populace. The increased number of media outlets has ensured broader access to election information, negotiating political and electoral discourse, and provided a platform where citizens can exchange ideas and engage...
ABSTRACT
In 2017, the government launched the “Big Four Agenda,” policy framework that is anchored on the four development pillars which include: Housing, Food security, Manufacturing and Universal Healthcare. Media plays a critical role of creating awareness, providing information, shaping perception and agenda setting of stories that represent the Big Four Agenda. The focus of this paper...
The health sector in Kenya has experienced tremendous changes since the introduction of the Big Four Agenda. In 2018, the government piloted a universal health coverage program me in four counties, where there was abolition of all fees, more than 200 community health units were opened, 7700 community health volunteers and over 700 health workers recruited (MoH, 2020). In their assessment, the...
Media and politics: Usage of Twitter as a political tool in enhancing democracy.
By
Anthony Kiptum Komen
Department of mass communication
Kabarak university.
Email: akomen@kabarak.ac.ke
Tel: +254798788178/0100322386.
Abstract
The advent of digital technology that uses the internet ushered in the new media that revolutionized communication as a whole....
The purpose of this study is to determine the types, forms, and consequences of myths, and misinformation on social media that affect Kenya's COVID-19 containment Vaccine hesitancy, specifically against the COVID-19 vaccine. Fears and suspicion about COVID-19 vaccines have not been helped by reports linking the AstraZeneca vaccine to the development of blood clots. AstraZeneca is currently the...
Digital revolution has necessitated extensive changes with significant results in politics worldwide such as increased public’s access to information, generation of political ideas and expanded civic engagement and social networking among civic members and political class. Political institutions are largely seen entirely depending on new media technologies. These technologies of new media...
Government communication has become increasingly important over the last couple of decades for several reasons (Canel & Sanders, 2012). One of these reasons is the need for transparency. In the era of increased government scrutiny and mistrust by citizens, government performance is evaluated based on its level of transparency (Bertot & Jaeger, 2010). Transparency allows the citizen to evaluate...
Social media have opened up spaces for political actors to engage with voters in more direct ways compared to traditional forms of campaigns such as rallies, billboard advertising, and the legacy media. It has enhanced the flow of information between candidates and voters, provided a forum for a free exchange of ideas, and unconstrained by imbalances of power and resources. Social media reach...
The purpose of this study is to analyse political parties’ symbols in Kenya and assess their contribution to the general elections. Political symbolism is used to represent a political standpoint or party. The symbolism can occur in various media including banners, pictures and flags. Political parties often associate themselves officially or unofficially with symbols. The questions answered...
Kenya,like all other developing countries in the world,is faced with the task of working strategically towards the achievement of the Sustainable Development Goals (SDGs) 2030.The country's greatest strategic focus is on the Big Four Agenda, which is the government's set of priority programs and reforms ,for the year 2018-2022. The Big Four Agenda include;Food Security, Affordable Housing,...
This paper explores the universal health coverage (UHC) process in Kenya through the lens of its potential to progressively realize the constitutional right to the highest attainable standard of health, which includes the right to healthcare services. The health sector in Kenya has experienced tremendous changes since the introduction of the Big Four Agenda. In 2018, the government piloted a...
This paper focuses on Visual analysis of the Big Four Agenda as portrayed in the new media caricature. The study is aimed at depicting the sociopolitical and economic context after the 2017 election, focusing on visual communication as embedded in political caricature. This paper argues that inasmuch as caricature is used as a means of humor, most significantly it conveys messages that...